It’s no coincidence that companies with a significant charitable presence and positive company values usually have no trouble maintaining loyal customers. Consumers want to feel that the products and services they purchase come from a place that contributes to the greater good, however that doesn’t mean that only companies who contribute millions of dollars a year will see an impact by giving back. Charitable donations, sponsorships, and volunteer work by employees can be done on a scale that matches your company’s business capabilities. Here are a few reasons why your brand should consider giving back:

Establish Yourself As A Desirable Employer

Potential employees like to feel as though they are joining a company who cares about more than just the bottom line. Research has proven that new generations of the workforce were raised on the idea of having a strong social conscience and actively seek out employers who demonstrate a purpose that includes supporting community and important causes. Companies with programs that focus on giving back often have higher employee retention and a strong internal culture. It all comes down to people wanting to have pride in the place that they work and to be personally fulfilled in their career!

Customers Value Companies Who Give Back

Just as potential employees want to feel like they are involved in supporting good causes, customers also value companies who are known for doing positive work in the community. Customers want to feel like every purchase they make is contributing to something bigger. By choosing to support companies that are known for their charitable endeavors, they feel proud of their decision making and become more loyal to your brand with each purchase.

Expand Your Visibility and Reach

If your marketing goals are to expand your brand’s visibility, philanthropy can be a great way to elevate your organization. By sponsoring events or causes, you not only are able to help out a community in need, but you often are given opportunities to showcase your brand. When a company goes above and beyond for a cause, it gets noticed and can quickly become a topic of conversation online. This type of “word-of-mouth” marketing both in person and online can rapidly build a loyal community of like-minded people.

Be Genuine in Your Choice

Not all charitable endeavors are equal, and it’s important to carefully determine how you want to give back responsibly. Your charitable activity should align with your brand values and mission. Consumers will know if you’re jumping on the bandwagon of a cause, so only choose causes that you genuinely care about that make sense for your company to support. In some cases, the same community that helped you to grow and establish yourself is one that you can now support!

The Importance of Social Responsibility

Choosing to establish a brand that underlines the need for corporate responsibility puts you miles ahead of many other companies. When faced with a choice between equal-value products or services, consumers will often make buying decisions based on the company’s reputation.

KTB Creative Group understands the importance of giving back to the community that helped our business grow and develop. We have provided support in many forms over the last few years including sponsorship of the:

  • Triple B Fundraiser for the Riding to the Top Therapeutic Riding Center in Windham, Maine
  • Lorenzo Driving Competition in Cazenovia, New York
  • .75 Jumper Stake at the Copper Penny Horse Show in Estes Park, Colorado
  • Intercollegiate Dressage National Championships
  • IDA Spirit Award at the Intercollegiate Dressage Championships
  • CHJA Medal Finals in Denver, Colorado