The Beginning

How It All Started

In 2018, Founder Kim Beaudoin lived in North Carolina, working on the marketing team for the FEI World Equestrian Games™ Tryon 2018. She was surrounded by a wonderful work family and the best sport in the world but was missing her horses and home in Maine more than ever. She started to play around with creating a boutique company that focused on the equestrian industry and storytelling. After several potential clients approached her, wanting Kim to do small marketing projects for them on the side, she realized that there was still a need in our industry. She tried to incorporate everything she loved, writing, social media content creation, and photography, into one service. After WEG, Kim realized that the opportunity had arrived, and she seized it with the guidance of some other excellent equestrian business allies who were her guiding stars along the way.

Our Vision

Where We Want To Go

The dream for KTB Creative Group is to steadily evolve with current marketing trends while keeping a foot in the door of elite sport and helping to tell the stories of the clients we represent in strategic and unique ways. With a talented, trustworthy team, the mantra for KTB Creative Group will continue to hold precedence:

“Be ambitious. Be sincere. Be creative.”

The Beginning

How It All Started

In 2018, Founder Kim Beaudoin was living in North Carolina, working on the marketing team for the FEI World Equestrian Games™ Tryon 2018. She was surrounded by a wonderful work family and the best sport in the world, but was missing her horses and home in Maine more than ever. She started to play around with the idea of starting a boutique company of her own, one that focused on the equestrian industry and storytelling. After several potential clients approached her wanting Kim to do small marketing projects for them on the side, she realized that there was still a need in our industry. She wanted to incorporate all of the things that she loved: writing, social media content creation, and photography, into one service. After WEG, Kim realized that the opportunity had arrived, and she seized it with the guidance of some other wonderful equestrian business allies who were her guiding stars along the way.

Our Vision

Where We Want To Go

The dream for KTB Creative Group is to steadily evolve with current marketing trends while keeping a foot in the door of elite sport while helping to tell the stories of the clients we represent in strategic and unique ways. With a talented, trustworthy team, the mantra for KTB Creative Group will continue to hold precedence:

“Be ambitious. Be sincere. Be creative.”

THE TEAM

KIM BEAUDOIN

Owner & Director of Creative Marketing

Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.

In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.

EMAIL KIM

KIM BEAUDOIN

Owner & Director of Creative Marketing

Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.

In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.

EMAIL KIM

KATIE WARVARIV

Director of Digital Marketing

Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.

Katie is thrilled to be a part of the KTB Creative team and loves working with equestrians and small businesses to help them leverage their digital presence and grow!

EMAIL KATIE

KATIE WARVARIV

Director of Digital Marketing

Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.

Katie is thrilled to be a part of the KTB Creative team and loves working with equestrians and small businesses to help them leverage their digital presence and grow!

EMAIL KATIE

MAKENA HOWELL

Content Creator

Makena earned her Bachelor of Science in Agricultural Communications from California Polytechnic University, San Luis Obispo, where she developed a strong foundation in using strategic communication and creative media across agricultural and equine industries.
After graduating, she began working at a California Bay Area-based marketing agency as a content creator and social media manager, developing engaging content across digital platforms for a variety of clients.
When she’s not creating, Makena can be found at the barn, riding and competing with her horse, Martini.

Makena Howell

Content Creator

Makena earned her Bachelor of Science in Agricultural Communications from California Polytechnic University, San Luis Obispo, where she developed a strong foundation in using strategic communication and creative media across agricultural and equine industries.
After graduating, she began working at a California Bay Area-based marketing agency as a content creator and social media manager, developing engaging content across digital platforms for a variety of clients.
When she’s not creating, Makena can be found at the barn, riding and competing with her horse, Martini.

Awards & Recognition

IDA Hall of Fame

Kim received the IDA Hall of Fame Award in 2019. The IDA Hall of Fame Award recognizes outstanding service in an administrative capacity to the functioning of the association. Without hours of volunteerism, IDA could not function in its daily operations as a 501c3 organization on both the national and regional level.

American Horse Publications 2023 Equine Media NextGen Award

Kim received the NexGen Award in 2023. The AHP Equine Media NextGen Award is given annually in recognition of an up-and-coming professional who has made a significant impact in advancing equine media while upholding journalistic excellence, integrity, and trust in a competitive communications world.