The Beginning

How It All Started

In 2018, Founder Kim Beaudoin was living in North Carolina, working on the marketing team for the FEI World Equestrian Games™ Tryon 2018. She was surrounded by a wonderful work family and the best sport in the world, but was missing her horses and home in Maine more than ever. She started to play around with the idea of starting a boutique company of her own, one that focused on the equestrian industry and storytelling. After several potential clients approached her wanting Kim to do small marketing projects for them on the side, she realized that there was still a need in our industry. She wanted to incorporate all of the things that she loved: writing, social media content creation, and photography, into one service. After WEG, Kim realized that the opportunity had arrived, and she seized it with the guidance of some other wonderful equestrian business allies who were her guiding stars along the way.

Our Vision

Where We Want To Go

The dream for KTB Creative Group is to steadily evolve with current marketing trends while keeping a foot in the door of elite sport while helping to tell the stories of the clients we represent in strategic and unique ways. With a talented, trustworthy team, the mantra for KTB Creative Group will continue to hold precedence:

“Be ambitious. Be sincere. Be creative.”

The Beginning

How It All Started

In 2018, Founder Kim Beaudoin was living in North Carolina, working on the marketing team for the FEI World Equestrian Games™ Tryon 2018. She was surrounded by a wonderful work family and the best sport in the world, but was missing her horses and home in Maine more than ever. She started to play around with the idea of starting a boutique company of her own, one that focused on the equestrian industry and storytelling. After several potential clients approached her wanting Kim to do small marketing projects for them on the side, she realized that there was still a need in our industry. She wanted to incorporate all of the things that she loved: writing, social media content creation, and photography, into one service. After WEG, Kim realized that the opportunity had arrived, and she seized it with the guidance of some other wonderful equestrian business allies who were her guiding stars along the way.

Our Vision

Where We Want To Go

The dream for KTB Creative Group is to steadily evolve with current marketing trends while keeping a foot in the door of elite sport while helping to tell the stories of the clients we represent in strategic and unique ways. With a talented, trustworthy team, the mantra for KTB Creative Group will continue to hold precedence:

“Be ambitious. Be sincere. Be creative.”

THE TEAM

KIM BEAUDOIN

Owner & Director of Creative Marketing

Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.

In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.

EMAIL KIM

KIM BEAUDOIN

Owner & Director of Creative Marketing

Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.

In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.

EMAIL KIM

KATIE WARVARIV

Director of Digital Marketing

Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.

Katie is thrilled to be joining the KTB Creative team and excited to bring new services to the equestrians and small businesses that Kim is already helping flourish!

EMAIL KATIE

KATIE WARVARIV

Director of Digital Marketing

Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.

Katie is thrilled to be joining the KTB Creative team and excited to bring new services to the equestrians and small businesses that Kim is already helping flourish!

EMAIL KATIE

TAYLOR PELCHER

Account Coordinator

Taylor has been an equine enthusiast since before she could walk. She received a Bachelor of Professional Studies in Management with a specialization in Equine Business Management from Cazenovia College, which was where she met Kim. She then went on to pursue a Master’s of Science in Education from SUNY Oswego and has spent the last 5 years in education. Teaching both agricultural and equine content, Taylor has experience at the secondary and post-secondary levels. Taylor also owns a small horse boarding facility in Cazenovia, NY,  where she lives with her husband, horses, and dogs.

Taylor is excited to be joining KTB Creative Group and to work alongside the amazing team!

EMAIL TAYLOR

TAYLOR PELCHER

Account Coordinator

Taylor has been an equine enthusiast since before she could walk. She received a Bachelor of Professional Studies in Management with a specialization in Equine Business Management from Cazenovia College, which was where she met Kim. She then went on to pursue a Master’s of Science in Education from SUNY Oswego and has spent the last 5 years in education. Teaching both agricultural and equine content, Taylor has experience at the secondary and post-secondary levels. Taylor also owns a small horse boarding facility in Cazenovia, NY,  where she lives with her husband, horses, and dogs.

Taylor is excited to be joining KTB Creative Group and to work alongside the amazing team!

EMAIL TAYLOR

MARY BAYS

Editorial and Social Marketing Intern

Mary grew up riding and working with horses in Maryland. She earned a bachelor’s degree in Animal Science at the University of Kentucky and then worked as a farm manager for several years before pursuing a career in marketing. Mary recently adopted her first horse, Maestro, who she hopes to compete in lower-level eventing. She currently resides in Kentucky, with her husband and their two rescues: an orange shorthair named Cat and a jack russell mix, Wubbi. Mary has been interning with KTB Creative Group since January 2021. ⁣
EMAIL MARY

MARY BAYS

Editorial and Social Marketing Intern

Mary grew up riding and working with horses in Maryland. She earned a bachelor’s degree in Animal Science at the University of Kentucky and then worked as a farm manager for several years before pursuing a career in marketing. Mary recently adopted her first horse, Maestro, who she hopes to compete in lower-level eventing. She currently resides in Kentucky, with her husband and their two rescues: an orange shorthair named Cat and a jack russell mix, Wubbi. Mary has been interning with KTB Creative Group since January 2021. ⁣
EMAIL MARY