The Beginning
How It All Started
In 2018, Founder Kim Beaudoin was living in North Carolina, working on the marketing team for the FEI World Equestrian Games™ Tryon 2018. She was surrounded by a wonderful work family and the best sport in the world, but was missing her horses and home in Maine more than ever. She started to play around with the idea of starting a boutique company of her own, one that focused on the equestrian industry and storytelling. After several potential clients approached her wanting Kim to do small marketing projects for them on the side, she realized that there was still a need in our industry. She wanted to incorporate all of the things that she loved: writing, social media content creation, and photography, into one service. After WEG, Kim realized that the opportunity had arrived, and she seized it with the guidance of some other wonderful equestrian business allies who were her guiding stars along the way.
Our Vision
Where We Want To Go
“Be ambitious. Be sincere. Be creative.”
The Beginning
How It All Started
Our Vision
Where We Want To Go
“Be ambitious. Be sincere. Be creative.”
THE TEAM
KIM BEAUDOIN
Owner & Director of Creative Marketing
Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.
In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.
KIM BEAUDOIN
Owner & Director of Creative Marketing
Beaudoin graduated from Cazenovia College with Bachelor of professional studies in Business Management with a specialization in Equine Business Management. She has gained experience in her field working for some of the top equestrian media and horse show companies in the industry including: Jennifer Wood Media LLC., Equestrian Sport Productions (including the Adequan® Global Dressage Festival, the Winter Equestrian Festival, the International Polo Club, Gladiator Polo, Tryon International Equestrian Center, and The Colorado Horse Park, as well as at the FEI World Equestrian Games™ Tryon 2018, and the Rolex Central Park Horse Show), and International Equestrian Sport and Lifestyle Photographer Ashley Neuhof.
In 2018, Beaudoin founded KTB Creative Group to pursue her passion of helping equestrians and small businesses get their stories out to the world.
KATIE WARVARIV
Director of Digital Marketing
Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.
Katie is thrilled to be joining the KTB Creative team and excited to bring new services to the equestrians and small businesses that Kim is already helping flourish!
KATIE WARVARIV
Director of Digital Marketing
Katie entered the business world in a sponsorship and marketing role with Equestrian Sport Productions based at The Colorado Horse Park. During her time there, she worked closely with Kim. After graduating with a Business Marketing & Management degree, she jumped head-first into the marketing world at a top-notch agency, based in Fort Collins, Colorado, serving a wide breadth of clientele. Her expertise includes formulating and implementing business strategies, conversion-focused web development, search engine optimization and analytics-based online advertising. Following her years at the agency, she got the opportunity to help start a technology company rooted in the entertainment and fundraising sectors.
Katie is thrilled to be joining the KTB Creative team and excited to bring new services to the equestrians and small businesses that Kim is already helping flourish!
TAYLOR PELCHER
Account Coordinator
Taylor has been an equine enthusiast since before she could walk. She received a Bachelor of Professional Studies in Management with a specialization in Equine Business Management from Cazenovia College, which was where she met Kim. She then went on to pursue a Master’s of Science in Education from SUNY Oswego and has spent the last 5 years in education. Teaching both agricultural and equine content, Taylor has experience at the secondary and post-secondary levels. Taylor also owns a small horse boarding facility in Cazenovia, NY, where she lives with her husband, horses, and dogs.
Taylor is excited to be joining KTB Creative Group and to work alongside the amazing team!
TAYLOR PELCHER
Account Coordinator
Taylor has been an equine enthusiast since before she could walk. She received a Bachelor of Professional Studies in Management with a specialization in Equine Business Management from Cazenovia College, which was where she met Kim. She then went on to pursue a Master’s of Science in Education from SUNY Oswego and has spent the last 5 years in education. Teaching both agricultural and equine content, Taylor has experience at the secondary and post-secondary levels. Taylor also owns a small horse boarding facility in Cazenovia, NY, where she lives with her husband, horses, and dogs.
Taylor is excited to be joining KTB Creative Group and to work alongside the amazing team!
Awards & Recognition
IDA Hall of Fame
Kim received the IDA Hall of Fame Award in 2019. The IDA Hall of Fame Award recognizes outstanding service in an administrative capacity to the functioning of the association. Without hours of volunteerism, IDA could not function in its daily operations as a 501c3 organization on both the national and regional level.
American Horse Publications 2023 Equine Media NextGen Award
Kim received the NexGen Award in 2023. The AHP Equine Media NextGen Award is given annually in recognition of an up-and-coming professional who has made a significant impact in advancing equine media while upholding journalistic excellence, integrity, and trust in a competitive communications world.