Improving Facebook Engagement
Cathy is a horse trainer who travels to facilities to give riding lessons and train horses. She has a social media presence that she posts on when she has spare time. She knows that the majority of her current clients found her through Facebook, but after looking at her account she realizes that her infrequent posting and low engagement are not helping to grow her business.
Cathy wants to increase her Facebook engagement to help build her community and find new clients. She decides a specific and reasonable goal is to strive for more engagement. She wants a measurable number, and settles on 20% more engagement based on her past growth. She knows that by seeing what posts have higher interaction that she has posted in the past couple of months, she can post similar content more frequently to reach this goal. She is giving herself the first quarter of the year to reach this goal, with milestones every month to see where she is at and what improvements could be made on her plan. Cathy’s plan is attainable, has set milestones and metrics, and will cause a significant impact to her business- E once it has been achieved.