Know your customers – Don’t try to please everyone. It’s better to identify your audience and focus on the consumers you know are within reach. Personalized marketing – a friendly tone, humor, and targeted messaging – gets you a lot farther than vague, blanket marketing techniques.
Ask questions – It’s okay to not know everything about a prospective customer’s needs, but it’s not practical to blindly market to them. If you’re unsure what direction to head in, ask your customers for their opinions! It not only will help you to refine your message, but it can also open your eyes to exactly what your audience is looking for in your brand.
Testing is key – Continually rebranding makes it difficult for your customers to keep track of your company. By making small changes over time, and A/B testing before finalizing a change, you can better market to potential customers without losing existing ones.
Curate content – Adding content to your website about your brand, industry, and products, can help you stand out as a knowledgeable, industry-leader. Consumers look for brands that are trustworthy, and proving that you have experience through the use of curated content can mean the difference between fading into the background of a consumer’s mind and converting them into a customer.
Be memorable – Whether it’s your tagline or social media ads, creating a buzz should be the goal of every campaign. Customers need to see your messaging at least seven times before they take action. Boring content and ads will be ignored or forgotten, so keep creativity at the forefront of your strategy.
Take a pulse on the competition – A great way to do free market research is to keep an eye on what your competitors are doing. What isn’t working for them is equally as important as what is working. Be sure your marketing differentiates you from your competitors and highlights what makes you better!
Track your strategy – Even the best marketing strategy can go awry. Be sure to actively track how the different components of your strategy are working and make tweaks to stay on target.
Hire for your weaknesses – No one is good at everything.There’s value in hiring people who fill the gaps in your own knowledge and experience. In doing so, you’re building a company of individuals who excel in their focus areas that can bring different ideas to the brand.