Understanding Social Goals and Metrics with KTB Creative Group

If you have a business or professional brand, you probably already know the importance of using social media, but are you using your social platforms correctly? It’s easy to get into a routine of posting the same content pushing your products, your brand, or even just funny memes, but that doesn’t mean your posts are effective or contributing to your social strategy. Setting clear goals and knowing how to track them are important to...

Improving Your Social Strategy with KTB Creative Group: Videos

If you use social media, you’ve probably noticed how every platform has found a way to incorporate at least one method for users to post videos. Facebook and Instagram have stories and lives, TikTok is entirely video oriented, the list goes on and on. Studies show that average viewers retain 95% of a message when they watch it, compared to a 10% retention when reading messaging.  While the algorithms for these platforms change often,...

Learning More About Location Tags with KTB Creative Group

Have you ever noticed that some posts on Instagram have a tiny location beneath the username, or a little tag in the stories telling where the user was? While it's simple to add your location to a social media story or post, do you really need to do it? Let's dive into location tags (also called geotagging) for social media and learn more about how it could help your business grow its reputation, client...