KTB Featured User: StableSecretary

StableSecretary is a barn management program aimed at alleviating the complications of running a horse facility. Founded and expertly led by Kate Rice Nilan, StableSecretary is the management tool made by equestrians and shaped by its users. With a lifetime of experience in the equine industry both riding her own horses and managing horse farms for top equestrians such as Ginny Edwards, Peter Wylde, Leslie Emerson and Anne Dotoli, Kate has a firsthand view...

Understanding Social Goals and Metrics with KTB Creative Group

If you have a business or professional brand, you probably already know the importance of using social media, but are you using your social platforms correctly? It’s easy to get into a routine of posting the same content pushing your products, your brand, or even just funny memes, but that doesn’t mean your posts are effective or contributing to your social strategy. Setting clear goals and knowing how to track them are important to...

Improving Your Social Strategy with KTB Creative Group: Videos

If you use social media, you’ve probably noticed how every platform has found a way to incorporate at least one method for users to post videos. Facebook and Instagram have stories and lives, TikTok is entirely video oriented, the list goes on and on. Studies show that average viewers retain 95% of a message when they watch it, compared to a 10% retention when reading messaging.  While the algorithms for these platforms change often,...

Developing Brand Identity with KTB Creative Group

Developing Brand Identity with KTB Creative Group     A brand identity consists of several factors and is best described as the outward expression of your company’s purpose and style. Your brand identity reflects your company’s personality and should demonstrate it in all aspects of how your company looks and speaks to customers. Your brand identity will consist of many aspects that are usually outlined in a branding guide. A few of these items...