KTB Featured User: StableSecretary

StableSecretary is a barn management program aimed at alleviating the complications of running a horse facility. Founded and expertly led by Kate Rice Nilan, StableSecretary is the management tool made by equestrians and shaped by its users. With a lifetime of experience in the equine industry both riding her own horses and managing horse farms for top equestrians such as Ginny Edwards, Peter Wylde, Leslie Emerson and Anne Dotoli, Kate has a firsthand view...

Demystifying Hashtags with KTB Creative Group

You see them on most posts and may occasionally throw up a #throwbackthursday or #mondaymotivation on your own when you remember but are you using hashtags correctly to impact your social strategy? What are hashtags? The pound sign on your keyboard (#) was turned into a way to group relevant topics on social media and was first used by Twitter in 2007. Hashtags are used to make information on specific issues, events, or conversations...

Understanding Social Goals and Metrics with KTB Creative Group

If you have a business or professional brand, you probably already know the importance of using social media, but are you using your social platforms correctly? It’s easy to get into a routine of posting the same content pushing your products, your brand, or even just funny memes, but that doesn’t mean your posts are effective or contributing to your social strategy. Setting clear goals and knowing how to track them are important to...