Understanding Social Goals and Metrics with KTB Creative Group

If you have a business or professional brand, you probably already know the importance of using social media, but are you using your social platforms correctly? It’s easy to get into a routine of posting the same content pushing your products, your brand, or even just funny memes, but that doesn’t mean your posts are effective or contributing to your social strategy. Setting clear goals and knowing how to track them are important to...

Improving Your Social Strategy with KTB Creative Group: Videos

If you use social media, you’ve probably noticed how every platform has found a way to incorporate at least one method for users to post videos. Facebook and Instagram have stories and lives, TikTok is entirely video oriented, the list goes on and on. Studies show that average viewers retain 95% of a message when they watch it, compared to a 10% retention when reading messaging.  While the algorithms for these platforms change often,...

Learning More About Location Tags with KTB Creative Group

Have you ever noticed that some posts on Instagram have a tiny location beneath the username, or a little tag in the stories telling where the user was? While it's simple to add your location to a social media story or post, do you really need to do it? Let's dive into location tags (also called geotagging) for social media and learn more about how it could help your business grow its reputation, client...

Developing Brand Identity with KTB Creative Group

Developing Brand Identity with KTB Creative Group     A brand identity consists of several factors and is best described as the outward expression of your company’s purpose and style. Your brand identity reflects your company’s personality and should demonstrate it in all aspects of how your company looks and speaks to customers. Your brand identity will consist of many aspects that are usually outlined in a branding guide. A few of these items...

Behind The Stall Door With: Lucifer V

Since acquiring the ride on Lucifer V in 2018, Egypt’s Nayel Nassar and Evergate Stables LLC’s 14-year-old Westphalian gelding (Lord Pezi—Grandina, Grandeur) have been consistently successful, acquiring a number of impressive accolades including winning the 2019 Great American $1 Million Grand Prix at HITS Ocala (Florida), taking several CSI5* grand prix victories in 2019, and they were key players in the Egyptian show jumping team’s qualification for the 2020 Olympic Games in Tokyo (which have...

COTH Groom Spotlight: Macias Is A Staple Of Success At Evergate

When it comes to horses, Luis Macias knows there’s always a lesson to be learned. As a crucial member of the Evergate Stables team, Macias works with horses of tremendous talent and ones with larger than life personalities that make his job entertaining and rewarding. Show stables don’t come much more high profile than Evergate, which is owned by Jenn Gates and includes her fiancé Nayel Nassar and Dutch superstar Harrie Smolders as part of...

Behind The Stall Door With: Chameur 137

Georgina Bloomberg credits her exceptional string of horses for her successes over the last several years, but there’s one in particular, Chameur 137, that she points to as the star of the group. “I jumped at the World Cup Finals with him last year ,” said Bloomberg, “and it had been a long time coming. It felt like a big comeback. That was our goal for the year, and to...

Groom Spotlight: Vard Embraces The Highs And Lows Of Being An International Show Jumping Groom

In April of 2018, Martin Fuchs and his groom Sean Vard were faced with a decision. Fuchs’ top horse Clooney 51 was at a show in Italy, but on Wednesday morning, the gelding developed severe colic. There was no question that he needed veterinary attention, but they needed to decide which clinic. “That show is about a four-hour drive for us from our home base, over the mountains,” said Vard. “We had to make...

Groom Spotlight: Rachael Livermore Believes In Going Back To The Basics

Rachael Livermore believes that success with horses stems from going back to the basics. As the long-term groom for international five-star event rider Sharon White and her Last Frontier Farm, Livermore spends her days at home and on the road caring for White’s impressive string of event horses, and an assortment of client horses, too. Livermore got her start in the horse world early on, with her mother owning and operating a small lesson...

Amateur Showcase: McGuire’s Turned Her Challenges In The Show Ring Into A Career

At just 23 years old, Erin McGuire has created a booming business with one particular goal in mind: helping other equestrians. What started as a quest to better her own mental skills and habits soon turned into a hunger for knowledge and a passion that paved the way for her career. As a junior competitor, McGuire suffered from severe show nerves. Like many of us, she admitted that she wasn’t always “mentally tough,” letting...